SERVICES · META ADS

Facebook and Instagram Ads That Start WhatsApp Chats.

People on Facebook and Instagram are not searching. They are scrolling. So the picture or video must earn the click first. We build ads around good creative, tight local targeting and a button that opens a WhatsApp chat with your team.

  • Strong visual creative
  • Tight local targeting
  • Leads straight to WhatsApp
Chat with Us on WhatsApp See what's included
Visual creative Local targeting WhatsApp leads
THE BASICS

What Meta Ads Are

Meta Ads are paid ads on Facebook, Instagram and other Meta apps. You choose who sees them by place, age and interest. You choose what happens when they tap: open WhatsApp, call you, fill in a form or visit your page.

This is not the same as pressing the “Boost” button on a post. Boosting is a simple tool with few controls. A real campaign gives you proper targeting, retargeting and tracking. We explain the difference in the questions below.

“Boost” button A simple tool with few controls.
A real campaign Proper targeting, retargeting and tracking.
WHERE IT WORKS BEST

When Meta Ads Fit

Meta Ads work well for businesses that sell something people can see:

Stops the scroll

Furniture and home items

A finished piece in a room does the selling.

Stops the scroll

Restaurants and food

A short video of a hot plate beats a paragraph of words.

Stops the scroll

Weddings and events

Families want to see the hall before they visit.

Stops the scroll

Retail, clothing and beauty

Photos and short videos drive the first message.

Stops the scroll

New businesses and new offers

Put a name in front of a whole area quickly.

They fit less well when your buyer only searches with a very specific need and never browses. In that case Google Ads usually comes first.

EVERYTHING IN YOUR CAMPAIGN

How We Build Your Campaigns

Tap a story, or just watch. Hover to pause.

  • Creative
  • Audiences
  • Campaign structure
  • WhatsApp & lead forms
  • Tracking
CS Creative Hover to pause
01 / 05

Creative that stops the scroll

On Meta, the picture is most of the ad. We plan test angles — finished product in a real setting, a close shot of the skill, a short upright video — and replace tired ads before people stop noticing them. No stock photos.

Likely buyers
02 / 05

Audiences

We keep targeting simple and local — place, age and basic interests, plus retargeting for people who already know you: site visitors, video watchers, people who messaged your page.

AwarenessEngagementEnquiry
03 / 05

Campaign structure

A campaign has one goal — awareness, engagement, or enquiries. We start with one or two campaigns and a small number of ads, and add more when we see what works.

WhatsAppLead form
04 / 05

WhatsApp and lead forms

Most campaigns use click-to-WhatsApp ads with a welcome message that asks the useful questions. When a form fits better, we keep it short.

Cost per clickImpressions
Cost per lead
Cost per sale or booking
05 / 05

Tracking and measurement

We set up the Meta Pixel before ads run and count WhatsApp chats, calls, cost per chat and cost per enquiry. Your monthly report leads with enquiries, not reach or likes.

CLEAR MONEY RULES

Budget and Fees

Ad spend and our fee stay apart. You pay Meta directly from your own ad account. You pay us for planning, creative direction, running and reporting.

Your ad spend

Paid to Meta

Goes to Meta, from your own ad account. The account stays in your name — we work inside it with partner access.

Our fee

Paid to C-Scale

Goes to us, for planning, creative direction, running and reporting. No setup fee, no long contract.

We do not list prices. We give you a number in writing after we understand your business.

See how pricing works
WHO DOES THE WORK
TATanveer Abbas, Founder and CEO of C-Scale Marketing

Tanveer Abbas

Founder and CEO, runs our Meta Ads work. He plans the campaigns, directs the creative and reads the results. For organic content that sits alongside your ads, he works with Saba Rana, our social media co-founder. Read more about us.

HONEST, ALWAYS

No published case study yet

When we do, it will be on our case studies page with the client’s permission and real numbers. Until then, message us and we will show you the first three ads we would test.

OUR PROCESS · CONTINUOUS CYCLE

How We Work.

Every engagement follows the same rhythm regardless of which service you start with.

STAGE 01 Discover
STAGE 02 Strategize
STAGE 03 Execute
STAGE 04 Optimize
↻ runs on repeat
01

Discover

An honest audit of your current visibility and where your customers actually search.

02

Strategize

A written plan prioritizing the channel most likely to pay back first for your budget.

03

Execute

Work delivered by the founder responsible for that discipline.

04

Optimize

Ongoing testing and a monthly review in plain language.

PAIRS WELL WITH META ADS

Services That Work Alongside Meta Ads

Meta Ads builds awareness and demand, and works best next to Google Ads, social content, and a website that converts.

01 Hover to Flip ↻

Social Media Marketing

A content system that builds an engaged audience and feeds your primary business channels.

Audience Growth →
SOCIAL ENGINE

Brand Trust & Engagement

A content system — strategy, production, publishing, and community engagement — that builds an audience your other channels can sell to.

Explore Social Media Marketing
02 Hover to Flip ↻

Google Ads

Search campaigns built around qualified enquiries, not just clicks.

Qualified Enquiries →
PAID SEARCH

Enquiries, Not Just Vanity Clicks

Search campaigns focused on qualified enquiries — keyword research, ad copy, landing-page alignment, and conversion tracking, with management fees kept separate from ad spend.

Explore Google Ads
03 Hover to Flip ↻

Website Design

Fast, mobile-ready sites built to convert visitors into walk-ins and phone calls, not just look good.

Conversion First →
WEB ARCHITECTURE

Built For Conversions

Conversion-focused, mobile-ready, SEO-ready websites built as sales infrastructure, not just a digital brochure.

Explore Website Design
FREQUENTLY ASKED QUESTIONS

Straight Answers, No Jargon.

Tap a question and we'll answer it the way we would on WhatsApp — honestly, and without overpromising.

Chat with Us on WhatsApp
CS
C-Scale Marketing
Chiniot's growth partner
How much does a Facebook Ads agency in Chiniot cost?
There are two costs. Ad spend goes to Meta. Our fee goes to us. We give you a number in writing after we understand your business. There is no setup fee and no long contract.
Is this the same as boosting a post?
No. Boosting is a quick, limited tool. A real campaign lets you choose the goal, the audience, the creative and the tracking, and lets you show follow-up ads to people who already looked.
Do I need professional photos?
Good pictures help a lot, but you can start with what you have. We tell you which shots matter most. For furniture and food, a small amount spent on photography usually pays back quickly.
Can enquiries go straight to WhatsApp?
Yes. This is how most of our campaigns work. The ad opens a WhatsApp chat, and a welcome message asks the questions you need answered.
Will I own my ad account?
Yes. The ad account and your Page stay in your name. We work with partner access.
How soon will I get messages?
Ads can bring messages within days. The first weeks are for testing. We do not promise a number of leads.
Should I use Meta Ads or Google Ads?
It depends on how your buyers behave. If they search for you, start with Google. If they buy because they see something they like, start with Meta. Many businesses use both.
Do you run Meta Ads outside Chiniot?
Yes. We run campaigns for businesses across Punjab and Pakistan.
Your message opens in WhatsApp — you can edit it there before sending.
MEET THE FOUNDERS

The Founders Behind the Work.

You deal with a founder, not a form. Read more about us.

TA Tanveer Abbas — C-Scale Marketing

Tanveer Abbas

Founder and CEO

Expert in Google Ads and Meta Ads. He plans the campaigns, the targeting and the tracking.

LinkedIn
AA Ahmad Bilal Alvi — C-Scale Marketing

Ahmad Bilal Alvi

Co-Founder, Strategy and Operations

Expert in SEO, local SEO and AI search. He owns your website, your Google profile and how AI tools read your business.

LinkedIn
READY WHEN YOU ARE

Ready for Ads That Start Real Conversations?

Tell us what you sell and who you want to reach in Chiniot, and we'll recommend a realistic starting budget.

  • Talk directly to the founders
  • Honest advice on where to start
Chat with Us on WhatsApp
No forms, no long emails — just a WhatsApp message.
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